WELCOME

Responsible for the research, planning, implementation and measurement of key content marketing strategies (digital and social) that advance both the image and business objectives for the organization. Managed 15+ marketing campaigns, 3,300 social media posts, and 300+ blog posts in 2018.

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• Day-to-day management of the Mission Health Blog, social media platforms and social ad campaigns, including content curation, scheduling, engagement and social media service recovery (SMSR).

• Online “Mission Health” brand sentiment improved YOY with a 164% increase in positive sentiment and an 89% decrease in negative sentiment.

• Drove 54% increase in YOY traffic from the Mission Health Blog to the flagship consumer site, missionhealth.org.

• Social media costs per engagements (CPE) improved 23%, cost-per-click (CPC) decreased 49%, Facebook content drove nearly 50k blog users, up 57% YOY, Instagram traffic to the blog increased 415%.

• Clinical program Facebook ad campaigns increased from two in FY17 to 56 in FY18.

• Fiscal year social media ad campaigns generated 25k link clicks, 40k engagements and 2.7m impressions.

• Advocate and executive engagement increased with a “Twitter in 12” training session to help interested team members kick off personal Twitter handles aimed at improving advocacy, thought leadership and community engagement.

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Key Campaigns

• 2018 Flu Surge: Daily ED flu visits decreased from a spike of 19 visits per day to 7 visits per day by the end of January 2018, Elevated webpage visits to walk-in clinics by 83% and the virtual clinic by 241%, 1.7m social media impressions, 25.1k social media engagements.

• Mission Hospital McDowell Opening: 484k social media impressions, 22k social media engagements, 8k link clicks.

• Hendersonville Orthopedics Opening: 51 whitepaper form submissions (online conversions), 9k website pageviews (13% of traffic from social media), 644k social media ad impressions

• Mission Hospital North Tower Call for Artists: 135k social media ad impressions, 1.4k social media ad engagements, 963 social media ad link clicks.
  
  

COMMUNICATIONS MANAGER
FOUR SEASONS FORD

April 2014 - July 2017

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• Joined family business in the pursuit of developing entrepreneur and C-level management skills.

• Responsible for planning and launching integrated marketing campaigns, which included creating graphic designs and messaging for e-blasts, website landing pages, Facebook ads, and SEM ads.

• Managed CRM processes and coded email templates.

• Owned and vetted SEM/SEO third party partner relationships and provided guidance for upcoming marketing campaigns, meeting Ford’s impression share KPI’s, and redefining targeted audiences.

• Achieved 98,661 website sessions in 2016, a 92 percent increase from 2015; due to mobile-friendly website redesign and integrated marketing campaigns.

• Achieved a 22.8 percent average email blast open rate in 2016.

• Helped achieve an increase in gross revenue across all departments in 2016; Sales 45 percent, Parts 47 percent, Quick Lane 62 percent, and Service 23 percent.

• Responsible for sales onboarding process, including managing and reviewing training materials and NADA ethical guidelines. Planned annual marketing events including Customer Appreciation Day and Motorama.

• Participated as on-air talent for FOX Carolina TV advertisements and worked closely with their production team on strategy and scripts.

DIGITAL MEDIA MANAGER
LINHART PUBLIC RELATIONS

January 2012 - April 2014

Supported B2B and B2C Fortune 500 companies by identifying digital and social media opportunities, and executing digital strategies to meet business objectives.

Newmont Mining

• Monitored online conversations (social media, forums, comments on articles, etc.) locally and globally, including the United States, Australia/New Zealand, Peru, Indonesia, and Ghana.

• Alerted Newmont of anti-mining strikes and negative sentiment, and recommended online crisis messaging and responses.

• Developed and sent weekly social media reports featuring a regional executive summary, social media channel KPI results, and examples of online mentions for C-level executives.

Verlasso Salmon

• Developed relationships with chefs and introduced the salmon to bloggers, while also generating content for the Verlasso blog; resulted in 37 chef interviews and 150 blogger engagements.

• Trained Co-Founder and Managing Director best practices of Facebook and Twitter.

• Collaborated with the PR team to develop and send weekly monitoring reports featuring PR and social media mentions, share of voice metrics, competitor news, and industry news.

Cascadian Farm

• Leveraged the Crunchy Oats & Honey Granola Bars 2013 SHAPE Snack Award win with 10 blogger giveaways, 14,000 unique giveaway entries, and 1,496 e-newsletter opt-ins; this program won a 2014 Colorado PRSA Gold Pick Award.

Muir Glen

• Launched “Chili Round-Up”, a 4 week Facebook sweepstakes giving away a chili lover’s prize pack (Muir Glen, Bob’s Red Mill, and Simply Organic products, and a slow cooker); received 9,200 entries, 2,900 new likes, 7,800 page engagements, 4,200 e-newsletter opt-ins (6 percent growth).

Crocs

• Developed the Crocs 2013 Global Social Media Plan to align global social media channels. with brand messaging, online reputation management (ORM), campaigns and measurement.

• Composed monthly social media posts for the Americas Crocs’ social media team, including product promotions, blogger and celebrity partners, and Crocs Cares initiatives.

SOCIAL MEDIA MANAGER & PUBLIC RELATIONS COORDINATOR
SERVICEMAGIC.COM*